Water purifier market chaos, water purifier brand is king

Environmental problems are becoming increasingly prominent in recent years, more and more attention to environmental protection also. Some time ago, Lanzhou pollution incident sparked more attention to water issues. Publicly available data, as China entered the frequent pollution incident period, pushing water purifier market is expected to reach about three hundred billion, the number of large and small water purifier brand reach four thousand as much confusion in the market, some of the net known manufacturers of water at every turn: water purifiers top ten brands, top ten brands of water purification industry, water purifiers top ten innovative brands, water purifiers top ten potential of the brand and so on. I have been to several water filter company, found that only Longgang Ping purifier manufacturers have done hundreds, large and small, uneven.

     Water purifier corporate earnings in two ways: one is to make a profit while water purifier business, they are opportunists, often for their own gain, at the deception, harm the interests of customers, who pulled a left . One is with the mission of the times, in order to improve the quality of life of the trust innovation and service, consumers win, also won their profits. How the two companies water purification products, which one would you choose? Of course we will choose the "good core" business, there is the brand value of the water purifier manufacturers, because the brand means quality and safety.

     Today we find that many companies are ODM purifier from OEM /, today these OEM manufacturers do not have to find out if their own brand, OEM this road gets narrower. Also found that Chinese "develop first, clean up later" development strategy, triggering a huge opportunity for the Chinese water market. A situation that we see is that more and more people into the industry, more and more manufacturers start making their own brand, more and more home appliance giant began to get involved in this field, the increasing scale of the industry, equipment is growing, more and more manufacturers increasingly blurred chaos, water purifier manufacturers are increasingly willing to invest in brand building. Today it really is: water purifier brand is king. To the more than 4,000 water purifier enterprise competition, in addition to doing differentiated products based only do the brand, so the brand is to make quality, do quality, make safe, do consumers trust the water purifier manufacturers.